The pen, by itself, is actually quite nice looking. But here, we have an excellent example of extreme “Logoitis” wherein the designers were given the directive to,

“Make the logo bigger. No, bigger!”
 
Unfortunately, not only does the gigantic logo ruin the look of this pen, but the font choice, balance, graphic quality, and yes, even the trademarked, juvenile name all work together to “cheapen” the product. What could have been a nice design is now made to look like a convention-floor giveaway.
 
The fact that this object is being marketed as, "an efficient Yawara stick for driving off an attacker" is, in my opinion, a secondary design issue; we'll leave the topic, "Design As Pain Inducer," for another day...
 
 
[ found via my FriendFeed and located at http://www.coldsteel.com/pocketshark.html ]