LG's "Design the Future" competition.
LG Mobile Phones is partnering with crowdSPRING and Autodesk to host a competition to define the future of personal mobile communication.
The official entry details are here.
With US$80,000 in prize money on the line, it may be worth a few moments of brainstorming. Entry into the competition is free and, of course, LG will own your revolutionary idea outright but as I always say, where there's one idea, there are one hundred more. According to their official rules, the barriers to entry in this competition should not prevent anyone from presenting something truly innovative. I like mental challenges like this. We do it all day long in many ways. As engineers and geeks, "What's next?" is something we never shy away from asking ourselves.
Ehtisham Rabbani, V.P. of product strategy and marketing for LG Electronics MobileComm, U.S.A, Inc. in LG's official press release for the competition says, “We’re very excited about this competition because it gives consumers, professionals, students and design enthusiasts all a chance to exercise their creative imaginations and have their ideas be heard. You don’t have to work for LG to make an impact on the future of mobile phones.”
Obviously, there will be thousands of entries of which 98% will be unfeasible. However, if you think about it, LG may hit the creative jackpot as the economy has many talented engineers and industrial designers sitting around with nothing to do all day. The timing of this thing is perfect and if LG finds something they can develop further, 80K is a small price to pay for that idea.
The competition closes June 7, 2009.


