Acquired Taste : Deciding To Like
An essay on Acquired Taste by Kevin Melchionne.
This article is published on Contemporary Aesthetics.
"I minimize conflict with someone to whom I am very close by intentionally acquiring beliefs similar to her own and relinquishing those that lead to discord. Perhaps the most common motivation is status. Believing or liking certain things may enhance how I am perceived or how I perceive myself. In the hope that liking what is liked by popular people might also make me popular or might simply make me feel better about myself, I intentionally acquire new, upwardly mobile beliefs." and, quoting his final paragraph, "The widespread charge that when it comes to contemporary art, the emperor has no clothes, is an observation of the ubiquity of inauthentic acquired taste. But why would not the response be the old saw, "There is no disputing taste" or the other common formulation, "There is no accounting for taste"? A theory of acquired taste may serve as the basis for disputing taste not so much for correctness as realness or authenticity. When we observe acquired taste that seems to be extrinsically motivated, generated by hasty decisions, exhibiting lack of coherence with the rest of the person's taste, or an over-alignment with fashion or authority, we have reason to pause. But more is to be gained by taking the enthusiasms of other people at more or less face value, with the hope of learning and growing from them. We can enjoy the 'contact-high' of their enthusiasm, reveling in the connections made with other people through them, and moving on when we find ourselves uninspired. In the cultivation of taste, what we are in pursuit of is our own experience and, through it to the extent possible, our own satisfaction." The entire article can be read here.



