A t shirt is a t shirt is a t shirt. Right?
 
Think about the shirt. Blank. No graphics to distinguish or categorize it. How does this ubiquitous item of clothing become something you see in a new way? How do you, as a consumer, shop for t shirts?
 
I am in the middle of a project to create a new system of merchandising this item in a way it has never been done before. This task may be impossible, but it is also a good exercise in trying to look at something in a whole new way. Can this universal icon be seen in any way other than for what it is? When you shop for a t shirt, do you expect to see ordered stacks of like-sized, color-coordinated piles? Do you see them on hangers, filed side by side on racks that you flip through like turning pages in a magazine? Or, in another way, what is the mental image that is created in your mind's eye if I were to simply say, "t shirt?"
 
It is, after all, only a t shirt.