An Idea : Maybe it's you.
Think about those you have discovered online. Writers, Artists, Designers, Makers, Thinkers, Evangelists, Editors, Engineers, Musicians, Crazy People.
What if, using your new-found social media tools, you could assemble a group of these people that interest you. All you know about them is what they have presented of themselves in a purely digital form. Look at who you pay attention to: your online "friends." Imagine if they were real... Could this group inspire you? Could you invent a business or product or action based upon this selected group's expertise or experience? I have fantasized about my own personal "dream team."
What if social media actually worked?