As IL get ready to begin designing a new retail store in Southern California, we are trying to think about merchandising t shirts in a whole new way. It is hugely critical that we create a feeling of innovation and shopper experience that goes way beyond the typical t shirt stores consumers have come to expect.

 Look for an entirely new display system that will feature nearly 16 different cut styles while maintaining an adequate stock of all standard sizes. Also, a new graphic, in-store signage system to educate and direct customers to the styles and sizes
they are looking for.